• TriOn In The News •

Charu Srivastava AMIPRS, our co-founder, sheds light on navigating cultural appropriation vs. appreciation in a thought-PRovoking piece by Camillia Dass.

“A key differentiator lies in intent, understanding, impact, and benefit. Appropriation often benefits the appropriator, while appreciation seeks mutual exchange and benefit.”

Charu also emphasised the significant role of community engagement and highlighted the responsibility of communications experts to be the voice of reason before a campaign goes live and to promote understanding through well-crafted narratives after.

Read more here ➡️ https://lnkd.in/gwSWca6w

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