• TriOn & Community •

Team TriOn & Co had a wonderful evening at the Truescope and Emplifi event: From insights to impact: Unlock smarter social and media strategies with AI!

The event featured an insightful panel titled “Unlocking Brand Performance: How AI & Media Intelligence Shape Marketing, Communications & Reputation”

The panel featured Felix Chen from Truescope, Wu Ying Ying (YY) from Ninja Van, Kevin Koh from MullenLowe Singapore and Stephanie Tang from Emplifi, and was moderated by Charu Srivastava AMIPRS.

👀 AI can streamline data to track trends and gather insights that allow for better social and media strategies
👀 Important to begin with a clear end business goal to ensure that the data and insights are reliable and actionable
👀 Crucial to have a human element when dealing with data and AI to harness the best insights and positive impact

Thank you Truescope and Emplifi for inviting us and the panellists for sharing your insights!