The Team

Co-Founder & Chief Strategy Officer 

Charu brings with her over 14 years of experience in corporate and government affairs locally, regionally and internationally. Charu is an award-winning communications leader who specialises in 

• Cross-border corporate and public affairs
• Crisis preparedness, response and recovery
• Media training and relations
• Stakeholder engagement and management 
• B2B event communications
• ESG communications 

She has an extensive proven track-record working at agencies such as Golin, Bell Pottinger, Freshwater, Burson-Marsteller, Litmus, Redhill as well as in-house at Berwin Leighton Paisner, an international law firm in the UK.

Some of the clients she has advised include the Singapore Business Federation, DBS, BIGO, Victoria Government Trade and Investment, Ministry of Law Singapore, Hitachi, Singapore Post, XL Catlin, Labuan International Financial Centre, and many more.

Charu is the Chair of the inaugural PRCA APAC Equality, Diversity & Inclusion committee, and an accredited member of the Institute of Public Relations of Singapore.

Co-Founder & FinTech Lead 

Joel comes with extensive experience leading strategic communications initiatives in the finance and technology space – working with organisations primarily in the Web3, blockchain and finance industry.  

He was previously from Redhill and has built an entire fintech PR practice from ground up – onboarding clients in the fintech space, while developing his team's capabilities to service technical Web3 and crypto accounts.  

Before Redhill, Joel worked at Wachsman where he focused exclusively on clients in the Web3 space. His job scope went beyond traditional communications and touched on management consulting and strategic advisory. Prior to that, he worked at RICE Singapore before relocating to Beijing and Hong Kong to support the company’s overseas expansion into Greater China.

Some clients he has counselled include Standard Chartered (SC Ventures), SoftBank Ventures, Vertex Holdings, R3, Block.one, Singapore Business Federation, Prime Minister’s Office (COP27), Robert Bosch, Mongol NFT, BidFX and Zilliqa Capital.

Co-Founder & Chief People Officer and 

ESG & Government Lead

Marion focuses on leading the firm’s Corporate and ESG practice, and fostering a collaborative and supportive environment for all employees to thrive.

Marion is a seasoned communications professional with broad experience that spans across industries and disciplines. She has represented high-profile multinational companies, startups and government agencies in numerous sectors including B2B, professional services, energy, education, technology and industrial markets, with a focus on thought leadership, corporate reputation building and integrated communications. 

Prior to TriOn & Co, Marion completed her tenure at multiple agencies including Burson-Marsteller (now known as BCW), Redhill and Fifth Ring specialising in B2B, corporate and government communications. Some of her past clients include COP27 for the Singapore Prime Minister’s Office, Ministry of Law Singapore, National Youth Council, Schneider Electric, People’s Association, Energy Market Authority and DBS Bank, among others.

She is currently a committee member of the PRCA Asia Workplaces and Culture Group, which advocates for progressive workplace policies, activities and programs.